What makes Sonderegger special
Welcome to our boutique, where passion meets expertise since 1924. We offer curated timepieces and jewelry, blending tradition with modern craftsmanship for a refined, personalized experience.
Authenticity & Trust
Shop confidently with guaranteed authenticity, secure warranties, and peace of mind from a reputable, established official luxury retailer.
Product & Availability
Explore a vast selection of luxury watches and jewelry, with immediate access to in-stock items for every occasion.
Personalized Service
Experience expert guidance, tailored advice, and unmatched customer care in selecting your perfect luxury watch or jewelry piece in our boutique or online.
Ronald Sonderegger
As the third-generation owner, I proudly continue our family’s legacy with passion and dedication.
Upholding the values of excellence and craftsmanship passed down through the generations, I blend tradition with innovation to ensure each customer receives the finest service and selection of timepieces and jewelry.
This deep commitment to quality and personalized attention has been at the heart of the Sonderegger family since 1924.
A look into the past
1924
Foundation of Krahl & Sonderegger by Otto Krahl and Theo Sonderegger branches in Bern Bärenplatz, Interlaken and Wengen.
1930
Opening of the fourth branch in Mürren (sports centre).
1942
Purchase of the location in Mürren and opening of the new office Haus LUS.
1943
Separation of Krahl & Sonderegger (insurmountable conflict due to the war between the German Mr. Otto Krahl and the Appenzeller Theo Sonderegger) Branch division: Krahl main store Interlaken and branch Wengen Sonderegger branch Bern and Mürren.
1943
Opening of the 2nd branch in Bern in the Schweizerhoflaube.
1946
Opening and merging of the stores in Bern at the current location at Spitalgasse 36.
1965
Jürg Sonderegger takes over the management.
1966
Death of founder Theo Sonderegger.
1984
Opening of our own goldsmith’s workshop at Spitalgasse 36 (2 goldsmith’s places).
1986
Goldsmith's workshop extension (3 goldsmith's places).
1987
Conversion of a sole proprietorship into a stock corporation.
1991
Ronald Sonderegger takes over the management.
1992
Death of Jürg Sonderegger.
1987
Goldsmiths’ workshop relocation to Schauplatzgasse 27, (6 goldsmiths’ spaces).
1996
Creation of the 1st website.
2005
Opening of the branch in Murten after the takeover of the company Danidor.
2008
Renovation and reopening of the Murten branch.
2009
Opening of Bijou-4-you in the Von Wertpassage.
2012
Creation of the 2nd website.
2014
Renovation of the Berne boutique.
1924
Foundation of Krahl & Sonderegger by Otto Krahl and Theo Sonderegger branches in Bern Bärenplatz, Interlaken and Wengen.
1930
Opening of the fourth branch in Mürren (sports centre).
1942
Purchase of the location in Mürren and opening of the new office Haus LUS.
1943
Separation of Krahl & Sonderegger (insurmountable conflict due to the war between the German Mr. Otto Krahl and the Appenzeller Theo Sonderegger) Branch division: Krahl main store Interlaken and branch Wengen Sonderegger branch Bern and Mürren.
1943
Opening of the 2nd branch in Bern in the Schweizerhoflaube.
1946
Opening and merging of the stores in Bern at the current location at Spitalgasse 36.
1965
Jürg Sonderegger takes over the management.
1966
Death of founder Theo Sonderegger.
1984
Opening of our own goldsmith’s workshop at Spitalgasse 36 (2 goldsmith’s places).
1986
Goldsmith's workshop extension (3 goldsmith's places).
1987
Conversion of a sole proprietorship into a stock corporation.
1991
Ronald Sonderegger takes over the management.
1992
Death of Jürg Sonderegger.
1987
Goldsmiths’ workshop relocation to Schauplatzgasse 27, (6 goldsmiths’ spaces).
1996
Creation of the 1st website.
2005
Opening of the branch in Murten after the takeover of the company Danidor.
2008
Renovation and reopening of the Murten branch.
2009
Opening of Bijou-4-you in the Von Wertpassage.
2012
Creation of the 2nd website.
2014
Renovation of the Berne boutique.
